Why Real Business Outperforms Traditional Business

January 02, 2015

If you want to learn about what is so great about being a Real and Purpose Driven business – for instance why it outperforms a traditional business mind-set – then I recommend this book by John Mackey. When I read it, it was almost like the bible to me, as it put into words the feeling I had for years, that a different way of operating in business had to be more sustainable – from both a financial, human and environmental perspective.

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